It’s a game changer. A lot of you are giving your attention away. Brands want your attention, it’s the new currency. You start with 86,400 seconds per day and most of you will give away 75% of it to the things that do not matter. And when you realize the secret is to focus your attention on the things that truly matter, you will start to use your currency (attention) and invest in the right things to bring you success.

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