Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.

In this episode, Charlie Newark-French sits down with Tom Wright, founder and Chief Product Officer of Cascade, the world’s leading strategy execution platform.

Together, they retrace the origin story of Cascade. How a disconnect between strategy and operations inside a global bank sparked a bold bet to create something entirely new: a system built for strategy.

The bold strategic bet

Most organizations treat strategy as a static exercise—slides, workshops, disconnected goals. Tom saw it differently. He bet that strategy could be systemized, mapped, executed, and measured with the same discipline as finance or sales.

What started as a scrappy prototype became a full platform. And that platform is now powering a new software category: strategy-led performance.

In this episode:

• The moment Tom first saw the strategy-execution gap from inside HSBC
• How Cascade’s early product nearly didn’t exist until it had to
• Why “strategy is everyone’s business” became a guiding principle
• The inflection point that led to hiring a new CEO
• What strategy-led performance means and why it’s the next frontier

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