Where It’s At – Episode 04 brings another unfiltered, wide-ranging conversation about Memphis culture, sports, music, and the forces shaping the city’s future. Hosted by J.R. Moore, Alex Rasmussen, and Greg Graber, this episode moves from local headlines to national debates—with strong opinions and a little conspiracy mixed in.
Anthony Edwards’ Memphis Hotel Experience
The guys kick things off reacting to Anthony Edwards’ recent Memphis hotel experience and what moments like this say about perception, reputation, and the city’s ongoing narrative battle.
Memphis Updates & The Neural Nexus
Downtown development is back in focus as they discuss The Neural Nexus and what innovation-driven investment could mean for Memphis’ tech and business ecosystem.
RiverBeat Returns & The Power of Live Music
The RiverBeat Music Festival is making a comeback, and J.R. brings insight into the live music scene—why it matters, how it shapes culture, and what major festivals mean for Memphis’ identity and economy.
From the Moon Landing to other classic theories, the hosts lean into some of their favorite conspiracies—what’s entertaining, what’s questionable, and why these theories continue to grip the public imagination.
Is NIL Killing College Sports?
The conversation turns serious with a passionate debate on Name, Image, and Likeness deals and whether the NIL era is fundamentally changing—or damaging—the spirit of college athletics.
Penny Hardaway’s Future at Memphis
To close it out, the guys discuss Penny Hardaway’s future and what stability, leadership, and expectations mean for the Memphis basketball program moving forward.
From downtown development to live music, conspiracies to college athletics, Episode 04 keeps the conversation honest, local, and forward-looking.
02:17 - Anthony Edward's Memphis Hotel Experience
09:46 - Memphis Updates & The Neural Nexus
12:12 - The RiverBeat Music Festival & Live Music Discussion
29:26 - Conspiracy Theories
44:52 - NIL is Killing College Sports
55:42 - Penny Hardaway's Future at Memphis
YouTube: https://youtu.be/Dwrwlj3dn10
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