In this episode the Between Us Three crew dive into the messy middle of modern business. They unpack why marketing and sales are no longer separate lanes, how AI is reshaping trust buying behaviour and lead generation, and why not every business should be chasing scale. Along the way they share real world stories about leadership delegation pet peeves workplace frustrations and the personal trade offs behind growth. Equal parts strategy reflection and banter this conversation is for founders leaders and operators navigating change without losing their sanity.