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WHERE PEOPLE GO WRONG WHILE BUILDING A BRAND - FRANCIS KARUGA
From Copywriter to Industry Giant
Francis Karuga joined marketing at a young age, spending 13 years at Kenya’s top agency — Scanad. In this conversation, we dive deep into advertising, marketing, and sales, and he finally breaks down the “media madness” we all talk about.
He understands the market — and now works closely with both macro and micro influencers to shape the future of brand storytelling.
Listen now – this one’s for marketers, creatives, and anyone who wants to know how the game really works.
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By Jeff Kuria
5
11 ratings
From Copywriter to Industry Giant
Francis Karuga joined marketing at a young age, spending 13 years at Kenya’s top agency — Scanad. In this conversation, we dive deep into advertising, marketing, and sales, and he finally breaks down the “media madness” we all talk about.
He understands the market — and now works closely with both macro and micro influencers to shape the future of brand storytelling.
Listen now – this one’s for marketers, creatives, and anyone who wants to know how the game really works.