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Where Process Meets Publicity I Ft. Amitabh Saksena & Sameer Varma
How does your ice cream reach your freezer perfectly frozen?
Most of us never stop to think about it. We simply expect it to arrive fresh, intact, and right on time.
In this episode of Brand Ki Baat – Mumbai Edition, we bring together two very different worlds. Sameer Varma, Executive Director at Coldstar Logistics, speaks about building the invisible engine that powers instant delivery across 7,000 pin codes. Amitabh Saksena, Founder and MD of Actimedia PR & Digital, shares how even a hardcore B2B logistics company has a story worth telling.
One builds the process. The other shapes the narrative.
From cold chains and forecasting models to messaging workshops and brand DNA, this conversation explores what happens when operational discipline meets strategic storytelling. It is about substance before spotlight. Product before publicity. And why even the most complex backend business deserves a clear, compelling voice.
If you have ever wondered what really keeps shelves stocked and brands remembered, this episode is for you.
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By HT Smartcast OriginalsHow does your ice cream reach your freezer perfectly frozen?
Most of us never stop to think about it. We simply expect it to arrive fresh, intact, and right on time.
In this episode of Brand Ki Baat – Mumbai Edition, we bring together two very different worlds. Sameer Varma, Executive Director at Coldstar Logistics, speaks about building the invisible engine that powers instant delivery across 7,000 pin codes. Amitabh Saksena, Founder and MD of Actimedia PR & Digital, shares how even a hardcore B2B logistics company has a story worth telling.
One builds the process. The other shapes the narrative.
From cold chains and forecasting models to messaging workshops and brand DNA, this conversation explores what happens when operational discipline meets strategic storytelling. It is about substance before spotlight. Product before publicity. And why even the most complex backend business deserves a clear, compelling voice.
If you have ever wondered what really keeps shelves stocked and brands remembered, this episode is for you.