In this thoughtful and grounding episode of On The Fly!, host Joan Kaup sits down with Joe Vallo, one of Flywheel’s longest-serving subject matter experts and a trusted guide for founders navigating the world of finance.

With decades of experience spanning Big Eight consulting firms, startup leadership, and independent advisory work, Joe brings clarity to a topic many entrepreneurs avoid: money. But as he explains, finance isn’t just about spreadsheets—it’s about operations, customers, and asking the right questions at the right time.

Together, Joan and Joe explore the holistic nature of entrepreneurship and why financial models are really just operational stories told with numbers.

💡 Listen to hear more about:

• Why your customer—not your product—should dictate how you build your business
• How financial models reveal operational blind spots
• Common red flags Joe sees when founders first share their spreadsheets
• Why “everyone is your customer” is almost always the wrong answer
• How iteration, failure, and erasing the whiteboard are part of healthy growth
• The surprising similarities between nonprofit and for-profit financial management
• Why coaching founders has been one of the most rewarding chapters of Joe’s career

Joe also shares why Flywheel’s coaching model works so well—and why experienced business leaders should consider giving back as coaches, mentors, and supporters of social enterprise.

This episode is a must-listen for founders who want to feel more confident about money, coaches who want to ask better questions, and anyone who believes business is as much about listening as it is about leading.

At Flywheel Social Enterprise Hub, we bring together founders, coaches, and subject matter experts to help social enterprises build strong, sustainable businesses. Learn how Flywheel supports entrepreneurs and strengthens Cincinnati’s impact ecosystem at flywheelcincinnati.org.