Untamed

Where Should a Lash Artist Work? with Wednesday Woods


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In this episode, AnneMarie talks with Wednesday Wood, Owner and Lash Artist at Wicked Esthetics Lash and Brow Studio near Houston. This is the second part to their conversation with part one on Wednesday’s podcast ‘The Wicked Lash’ so be sure to check that episode out (link below). In this episode, you’ll hear Wednesday’s wins and challenging experiences as a salon owner who also rents booths to other artists. From the benefits of a steady stream of revenue to the risk of those renters taking their clients and leaving, her marketing and advertising tactics, and other great advice, Wednesday tells us how she has handled many different challenging situations while still coming out on top.

The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

Expect to hear:

  • Wednesday’s path to becoming a lash salon owner and artist
  • Which to pick- booth renting vs employee vs. owning a salon?
  • Advice on setting up both renting booths, employee structures, and owning a lash business
  • How to manage lash artists that have potential, but don’t have the drive to level up
  • Wednesday has rented and owned, shares her likes and dislikes, advice to others regarding large corporate chains
  • The balance of giving to your employees, training them, and the risk of them leaving
  • Non-compete agreements and contracts vs. holding someone’s career back - it’s about mutual respect between professionals
  • Price point levels, salons vs homes, and the different types of clients – there is a structure for everyone’s preference
  • Wednesday’s best branding tips - remember YOU are your business, be authentic
  • How to attract new clients – Engagement through Facebook ads, be sure to set up all your Google info – hours, location, photos, etc., and get a website!
  • Vagaro salon software for booking, rebooking, feedback and follow-ups
  • Words of advice that Wednesday wishes she had received
  • Connect with Wednesday:

    Wednesday on Instagram

    Wicked Esthetics Website

    The Wicked Lash Podcast

    Wednesday Wood on LinkedIn

    Connect with Cheryl and AnneMarie:

    Cheryl's Instagram

    AnneMarie's Instagram

    Cheryl Peng LinkedIn

    AnneMarie Lorenzini LinkedIn

    Untamed Artistry Website

    ...more
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    UntamedBy Cheryl Peng - Untamed Artistry Inc.

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