In this episode we interview Zach Presswood, Director of Advertiser Success at AdMarketplace, the largest vendor in the native search space. Zach shares how his team balances the precision of AI with the irreplaceable nuance of human creativity—an honest look at how marketers can draw the line without losing authenticity.

What you'll learn in this episode:

• How to decide where AI belongs—and where it doesn’t—by using authenticity as your compass.
• The most valuable places to apply AI today: data processing, automation, and information management.
• Why human oversight still matters most in creative and personalized marketing.
• A powerful story of personalization gone wrong—and what it teaches us about empathy in AI.
• How to talk to executives who want “AI to do everything” using data-driven arguments, including a revealing MIT study showing where AI pilots fail.
• How to empower your team to use AI as an enhancer, not a replacement, to unlock creativity and efficiency at once.

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