Carol Roth is a content creator, “recovering” investment banker, New York Times bestselling author, entrepreneur, TV pundit, and host. Carol Roth’s experience overlaps content creation, on-camera and in-person hosting, finance, business, economics, pop culture, and even comedy.

She advocates for small businesses, small government, and big hair. Carol gave us an overview of her latest book The War on Small Business and tips on how small businesses can create true customer loyalty.