On this episode of the A100, OnWrd & UpWrd host Colleen Gallagher talks with Lakisha Barclay, Executive Director & CEO of the Rubber Division of the American Chemical Society (ACS). With over a century of history, the Rubber Division, ACS is constantly evolving to meet the changing needs of their membership and the industry. 

Lakisha explains that the Division’s key to success is actively listening to its members and the industry as a whole. By understanding what their community needs and desires, they can develop and provide relevant initiatives and programs. The pair emphasize the importance of creating a sense of belonging and providing opportunities for members to be heard and to build relationships with others in the industry. 

One significant achievement she highlights is the organization’s focus on engaging students. They instituted student-focused initiatives to attract and support students in the industry, resulting in a more than 50% growth in student membership. This includes asking undergraduate and graduate programs to help fund students’ attendance at events like annual conferences, where they can witness first-hand the breadth and nature of the industry. 

During the podcast, they also discuss how the Rubber Division has a technical program that bridges academia with industry professionals. The program allows for collaboration between the two groups, ensuring that “academia can hear from industry on what’s important… so they know where to drive their research.” 

Lakisha also emphasizes the importance of creating networking opportunities that allow members to connect and foster relationships. She recognizes that members want more than just technical sessions; they seek opportunities to connect and need breaks during jam-packed conferences and events. 

Towards the end, Lakisha shares her vision for the future, which includes growing the organization’s women’s program and empowering younger generations to take on leadership roles. Hit play for valuable insights on how to improve your association’s approach to community building and leadership. 

Subscribe today so you never miss out on future episodes. 

Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. 

LinkedIn: /company/the-association-100