You’ve done a lot of work creating a product, or you plan to. Unless you’ve sold products before, you might not know where you’re actually going to sell your product. There’s something a little scary about wondering where you’re going to find customers and make sales if you’ve never done it before.

First, I want you to know that you don’t have to worry. In fact, it’s easier today to sell your products than it ever has been before. There are several really good solutions for selling your digital products.

And that’s a caveat there. I’m assuming that you plan to sell digital products vs. physical products. If you do plan to sell physical products, then I highly recommend Fulfillment By Amazon. If you sell something crafty, many people like Etsy.

As far as digital products are concerned, there are a few things to consider.

Ease of use

Activity of customers

Features

Potential profitability

Let’s talk about each of these things in turn. Then, we’ll talk about some possible options. When we talk about specific options, please note that there are new marketplaces and seller solutions popping up all the time. It’s always best to find where competitors are selling their products and where current customers (and affiliates) are likely looking to find new products.

Marketplace vs. Sales Solution

I want to briefly mention that I’ll be talking about two different things here. A sales solution is something like Nanacast.com or E-Junkie.com. These are solutions that allow you to manage your sales and customers. These link with PayPal and other payment solutions, help with the delivery of your product, and a lot more.

A marketplace is something like the Warrior Forum Special Offer section—a spot where product creators can list their products for sale.

There are some that are a combination, like ClickBank.com. And honestly, there are shades of grey and combinations in between. These (like JVZoo.com and others) both help you manage sales and are marketplaces where affiliates and customers can find your product.

You can use a sales solution in combination with a marketplace. For example, you can use JVZoo as your sales solution and feature your links on the Warrior Forum Special Offer section (or at least they have allowed this, this can change at any time). That way you’ll get to take advantage of the WSO section as well as the JVZoo marketplace. That can be the best of both worlds.

I don’t mean to make this confusing. In most cases, I think you should choose what you use based on the sales solution you want to use. If they have a marketplace, great… that’s secondary. It’s important that they have an affiliate solution you can use. Otherwise, you’ll typically make the most sales of your digital products via your own website/sales page.

Ease of Use

This point is especially important if you’re new to selling digital products online. It’s going to be important that you feel comfortable using the sales solution or marketplace you choose.

It’s lucky that they are mostly pretty simple to use these days. There might be a small learning curve if you look to some of the more feature heavy solutions.

Note that if there’s a certain option that appeals to you but you don’t know how to set it up or use it, you can always hire someone to help you. If that won’t work, most solutions have help files, videos, and support staff that can help you figure things out. It’s like riding a bike—it’s so much easier and something you never forget once you do it the first time.

Activity of Customers

Whichever option you choose needs to be easy to use for your customers. The easier it is for your customers to buy, the more likely they are to buy. For example, allowing buyers to pay via PayPal might be a good thing if you’re a new seller. It’s something people are used to using for buying digital products.

Consider where customers are currently going to buy products similar to yours. Which marketplaces do they frequent?