In a world that is full of ads and shiny personal profiles, standing out for who you are can be a daunting task. It requires one to understand what their brand is all about and how best to position it.

Unfortunately, most people will forego this and try to create their brand based on other people’s shiny brands. This leads to mixed messages and increases your chances of being misunderstood or completely ignored.

In this solo episode, I’ll help you get started on the journey to building a successful personal brand.

To do that, I’ll be sharing with you the 12 different archetypes and the role they play in shaping a personal brand. I’ll also share the importance of consistency, visibility, and frequency in nurturing your brand.

Tune in to episode 27 of The Brand Therapist and learn where to start when creating a personal brand. 

In This Episode, You Will Learn:

• Where to start when building your personal brand (01:29)
• What you needed to create a memorable brand (04:11)
• The role of archetypes in personal branding (05:27)
• The next steps after knowing your archetypes (13:17)

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