There’s an old saying in advertising and communications: When you try to reach everyone, you reach no one. Of course, this sounds like a terrible thing to say on a ministry podcast because the Gospel and the Church are for everyone! But don’t worry, both sentiments can be, and in fact are, true.
On this episode of the MyCom Church Marketing Podcast, we are tackling the topic of audiences and how we can say the right things to the right people. Joining us for today’s episode is Laura Buchanan, the Senior Creative Content Specialist at United Methodist Communications.
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Ep. 024: Where to start with church branding

MyCom teaches communities of faith how to effectively find their audience and share their story with the world. Journey with savvy church marketers, pastors and leaders with support from MyCom writers, authors, and many others offering expert advice on outreach ideas, communications, social media and new technology. Conversations are practical in nature, yet casual and fun! Join us monthly on our mission to create communication resources for church leaders and amplify the voice of the church. Good reviews help other church leaders find us, so support the cause. Please also like, share and comment too. Future topic ideas can be sent to podcast@umcom.org. Thanks!

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Communications expert, Sabrina Joy Stevens will be hosting a MyCom Webinar on May 15th at 12pm (CST) to help our leaders with Clarity over Confusion post General Conference. Register here: https://umcom.zoom.us/webinar/register/7317103461585/WN_lIZSl3OmRcO8ykOHW356UA
 
Subscribe to MyCom Podcasts on YouTube here: https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/newsletters-and-podcasts/mycom-newsletter-subscribe
 
On this episode of the MyCom Church Marketing Podcast, we are joined by someone who is an adept speaker, teacher, and all-around communications expert, Sabring Joy Stevens. Sabrina is not only our podcast guest today, but she’s also leading a webinar in May 2024 that is going to be a huge help to all of us as we respond to the General Conference both locally and online. Take some time today to learn how you can be a better digital storyteller for your church, or ministry, or even improve your personal communication using her strategies.
 
This MyCom Podcast is brought to you by UMC News, visit www.umnews.org to get today’s current news and sign up to get it daily in your inbox!
 
Looking for the BeUMC Leader Kit mentioned in the podcast? Find it here: https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/people-of-god-campaign-new
 
To see & hear more MyCom content, visit https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/mycom
 
 
 
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Digital Storytelling with Sabrina Joy Stevens

We spoke with UMCOM Video Producer, Kathryn Price, several years ago as we were all navigating the pandemic. On this episode of the MyCom Church Marketing Podcast, we’re checking back in with her both for a refresher on creating sermon videos and to see what new tools and features we could all be using!
This MyCom Podcast is brought to you by EO Tours, to learn more about their customized tours visit here: https://www.eo.travelwithus.com/tours/sl24092924n#eotours
 
To see & hear more MyCom content, visit https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/mycom
 
 
 

Enhancing Sermon Videos with Kathryn Price

Last year, we dipped our toes in the water of AI with an excellent primer from Kenny Jahng on what generative AI is, some ministry uses, and how to get started. Since then, I have personally used AI tools to help me refine and clarify my thoughts and writing, as a brainstorming partner in sermon prep, and I have even generated a few images for sermon series and church events.
Then, late last year, I ran across a new AI tool specifically tuned for ministry that seemed to offer many of the benefits AI offers – like saving time and bringing clarity – while also avoiding some of the potential pitfalls – like the AI just making things up. And for those of us specifically doing the work of church communications, this type of AI tool can help us streamline the repurposing of content your church is already generating week-in and week-out.
On this episode of the MyCom Church Marketing Podcast, we are talking about extending the sermon with the help of artificial intelligence. And we have the privilege of welcome the creator of one of these tools as well as a UMC pastor who is all in on discovering ways to use tech like this to make disciples.
Our guests today are Michael Whittle, the Founder and CEO of PulpitAI, as well as Rev. Chad Brooks, a UMC elder who wears many hats – from local church pastor to Conference Congregational Vitality Strategist to the guy behind the Productive Pastor extended universe.
 
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Extending the Sermon (with AI)

On this episode of the MyCom Church Marketing Podcast, we welcome Rev. Melissa Pisco to talk about how a ministry that is intentionally inclusive of people with disabilities can offer a way to connect with those who are not yet a part of your church.
For more info about Dan Wunderlich go to:
https://www.defininggrace.com/
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For over 80 years, United Methodist Communications has been leading the church in telling inspirational stories of God’s work in the world through The United Methodist Church, reaching new people, supporting local churches in vibrant communications ministry, equipping leaders and delivering messages of hope and healing.
This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.
https://www.resourceumc.org/giveUMCom​​
Get MONTHLY church marketing tips – https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/newsletters-and-podcasts/mycom-newsletter-subscribe
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Connecting with the Disabled Community with Rev. Melissa Pisco

“The king is dead! Long live the king!” On today’s episode of the MyCom Church Marketing podcast, Dan takes us on a journey to revisit the relevance of the written word. Reports of the written word’s death have been greatly exaggerated.
For more info about Dan Wunderlich go to:
https://www.defininggrace.com/
This episode of the MyCom Podcast is sponsored by United Methodist Higher Education Foundation. To learn more go to: https://umhef.org/
It is also sponsored by Discipleship Ministries – Creating a Narrative Budget – The Story Behind the Numbers. Find out more at:
https://www.umcdiscipleship.org/articles/creating-a-narrative-budget-the-story-behind-the-numbers
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For over 80 years, United Methodist Communications has been leading the church in telling inspirational stories of God’s work in the world through The United Methodist Church, reaching new people, supporting local churches in vibrant communications ministry, equipping leaders and delivering messages of hope and healing.
This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.
https://www.resourceumc.org/giveUMCom​​
Get MONTHLY church marketing tips + FREE Downloadable resources – https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/newsletters-and-podcasts/mycom-newsletter-subscribe
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Good reviews help other church leaders find us. Help support the cause!
MyCom Church Marketing Articles: https://www.resourceumc.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: Subscribe Now!
We’d love your input! Send ideas to podcast@umcom.org

Ep. 024: Where to start with church branding

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