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Where Two Budgets Diverge
Yuna Choe's research sheds light on how consumers shop for themselves versus how they shop for others, specifically in terms of budget.
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By Hankamer School of Business at Baylor University, Justin Walker, Nick Cline
5
22 ratings
Yuna Choe's research sheds light on how consumers shop for themselves versus how they shop for others, specifically in terms of budget.