Have you ever felt like your startup is building amazing tech… but no one in the market really understands it, buys it, or sticks with it? Or maybe you’ve seen great innovation stall because the strategy didn’t match the product. You’re not alone. Too many founders in supply chain and IoT hit that wall.

Where we Levtov is about innovation, technology, and building sustainable, resilient businesses, by blending strategic frameworks with personal leadership insights. Marianna Levtov talks to host Martijn Graat, and guests from the industry.

In this first episode, Marianna shares her fascinating journey from diplomacy and Chinese studies to becoming a leading voice in supply chain innovation and IoT. Together with host Martijn, they explore what industrial diplomacy means, the role of technology in supply chain, how startups can build meaningful tech, and why personal resilience is just as important as product-market fit.

Where we Levtov is a podcast by Levtov Consulting.

Levtov Consulting, led by Marianna Levtov, specialises in bridging technology and strategy through smart IoT, supply chain digitalisation, and systemic coaching. They provide bespoke consulting for strategy, operations, development, and leadership, working collaboratively to deliver transparent, effective, and tailored solutions. For more information, visit levtov.ch.

Sound production by Dimitry Vleugel, Music by ikoliks

The Where we Levtov podcast is a FreshMatter production