https://www.youtube.com/watch?v=MHFS4L3lX_Q&feature=youtu.be

Some thoughts on knowing your market and the appropriate places to communicate with them.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Where you talk to customers matters.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

There's been a lot of stuff happening, okay, we are in 2021, the first days of 2021, the second week, technically, of 2021. And in January.

And what we're looking at right now historically is pretty amazing because what's happening is the larger digital giants are doing are doing an amazing job of cutting out very famous and powerful people off of off of their, their platforms, they cut out. Trump off Twitter and Facebook, I think in the same day, or very close to, they've cut down and cut the new parlor, which is a new social media outlet, kind of a quasi Twitter, they cut it out of the app stores, both within I think 48 hours of each other.

It's amazing times, you know, regardless of where you stand politically, the fact that all this stuff is happening is probably my guess will lead to a lot more diversification. When it comes to online media sources and online platforms are going to change quite a bit.

At the same time, even Amazon.com, which handles a lot of the cloud storage, cut Parler out of their cloud storage platform. And I believe all these places pretty much said it's because they don't police the speech properly on their platforms.

Like I said, I'm not gonna get into whether that's right or wrong, or whether you're right or left, or pro Trump or anti-Trump or pro-Biden or anti-Biden, none of that. None of that's important right here for this discussion.

It's important, but it's not important for right now, what I want to talk about is the fact that media does matter. And where you're trying to communicate with your audience matters a whole lot. And if you don't know your audience very well, you might very well be trying to communicate with them in the wrong place.

I was speaking with a group earlier today, and they were looking, they're looking to possibly get involved in either starting from scratch or purchasing a media outlet. And it's a pretty large one, but one that has both digital and physical media involved with it. I won't get into the details. But it's a very interesting idea.

The real question was, is, are the people that were that they were looking to communicate with?

Are those people using that platform or interested or possibly, in the future interested in using that platform?

I know that that may sound a little odd, but I want to give you some context. So up until now, for the last two videos, we've been talking about kind of the process of how to determine how to go about speaking to your audience, how to find your customers, and so forth.

The method that you use is you focus on first who which is the which is the market. And then secondarily, then once you really know what market you're after, you want to focus on, on what, which is the message, what do you want that market that who to do. And after you figure that out, then you have a better understanding of what the media source should be.

Oftentimes, when people are looking to do any form of advertising or marketing, they'll choose the media source first.

They'll say, we got to be on Facebook, we got to be on YouTube, or what have you and they're not fully,