This is a question I encounter many times when reviewing the cash flow and profitability of a business with either the entrepreneur or person running the business. It is usually followed by a very frustrating conversation that involves going through accounting terminology and concepts that are foreign to the person I am speaking with. Once the frustration subsides there is usually some excitement about what can be done with this new found knowledge. While it can be difficult to follow the cash flow and profits of a business the work is worth the effort and can produce improvements in profitability and overall value.

Where is the cash going in your business...specifically? Listen now because you might be surprised by what you discover.

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