Share Whether telling a story with photos or riding his bicycle across a continent, Brad Zerivitz says connecting with people is what it’s all about.

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December 10, 2024

Whether telling a story with photos or riding his bicycle across a continent, Brad Zerivitz says connecting with people is what it’s all about.

28 minutes

Behind the lens of a camera or the handlebars of a bicycle, Brad Zerivitz is driven by the desire to connect with his fellow humans. “I don't approach somebody with the camera in front of my face,” says Zerivitz, senior director of visual communications for the American Red Cross. “I approach them first as a Red Crosser and as a person.” By listening and making that personal connection, people feel more able to fully share the stories. The same passion fuels Zerivitz’s long-distance bicycling adventures, which most recently took him across much of southern Africa. “When you’re travelling by bike, you're open to the elements and to the people. You're traveling at a human speed so you can talk to people and have all of these great connections along the roadside.”

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