In our first full episode we explore affinity analytics and its commercial application. We discuss what affinity analytics actually is and how it can be used in conjunction with other data science techniques, such as attribution and customer need states.

In a highly accessible episode we focus on which major brands are using affinity analytics to create customer insight, deliver exceptional customer experiences and optimise their decision making.

We bust the myth that affinity analytics only relates to marketing personalisation, talking about how major brands such as Netflix, Spotify, Nike, Airbnb and McDonalds and either do apply or have the potential to apply affinity analytics to improve decisions across a range of business areas.

Examples include optimising product range / assortment, pricing, personalisation and supply chain, each one key for retailers and brands to achieve success in a highly competitive market.

The show is hosted by Pete Denby and features his co-founders at Hyper Group, Adam Barrowcliff, Damon Bryan and Tom Hill. They bring their considerable experience working in leading retailers, consumer brands, data, analytics and technology companies to the fore, demonstrating their clear passion for the topic throughout.

We hope you enjoy the show and welcome any feedback or suggestions for future episodes. Please connect through www.linkedin.com/in/peter-denby or [email protected].

Happy listening.