What should retailers be shopping for at the Premium Cigar Association (PCA)? It’s not necessarily just new cigars. What does Dave look at when he goes to the PCA? You need to bring in what your customers want.

The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at https://www.2GuysCigars.com/.