Kyle answers the questions:

 

• What is First Click attribution model?
• What is Last Click attribution model?
• What is Linear attribution model?
• What is Time decay attribution model?
• What is Position-based attribution model?
• What is Data driven attribution model?
• What is the most practical attribution model to use?

 

Episode resources and transcript: https://googleadsstrategy.com/which-conversion-attribution-model-should-i-use/