If you watched my introduction video to my Catholic Fundraising Mentoring Program, you know that I outline who to ask for donations.

However, I do get follow-up questions like this one:

"Who should you target with your fundraising, older or younger people?"

Younger people can donate for many decades.

Older people, however, tend to donate in higher sums.

So does this mean you should go for one and not the other? I outline my thoughts on this subject:

https://catholicfundraiser.net/which-donors-are-best-older-or-younger-people