Which page is your homepage?

When someone types a query into Google, or into AI, the algorithm goes looking for whichever page most closely matches what that person's looking for.

It could be a blog article on our site written 3 years ago. Something so old and located so deep that we’ve probably forgotten it was still there.

But the visitor lands there directly, with no preamble, and we have no say in it.

This has been true for as long as there’s been search, and most businesses still  haven’t really factored this into their information architecture maps, sitemaps, UX, or content strategy.

In effect our homepage isn’t (just) the homepage. EVERY page is the homepage.

The Cognitive Marketer

A B2B Marketing Podcast brought to you by KEXINO - https://kexino.com/

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