Today I'm talking about which kind of ads do I use, a boosted post or a sponsored post? Which ones do I use?

This is not an easy question to answer. It really depends on what your end goal is. A boosted post is used generally if your end goal is to encourage engagement on your post, which means you want more people to like, comment and share on your post.

However if you want people to visit your website, respond to an event that you're hosting, perhaps download an app, or purchase something from your website, the list goes on.

If these are any of your goals, then I highly recommend diving into a sponsored ad, and the other advantage of having a sponsored ad is that you can also ad a call to action button, which means could say learn more, shop now, buy now, download, the options, there's plenty of options there.

So really before you click Boost or setup a sponsored ad, think about your end goal. What do you want people to do after looking at your ad. Think about that and then choose accordingly.

For those who wanna dive in a little deeper but not too deep into the boosted post, I do have a free e-book available. It's called How to Become a Better Booster. There's a link to the e-book in the comments below.