In this episode of Whiskey@Work, Rob and Mark sit down with Mitch McKeithan from the Alex Johnson Hotel to talk whiskey cycles, allocation games, and why relationships matter more than hype. They dig into how the bourbon world got here, where it’s headed, and why the Mountain West Whiskey Festival landing inside a 1920s landmark feels like fate.

Along the way, there’s hotel history, celebrity run-ins, haunted rooms, cigars on the roof, and a reminder that whiskey has always been about stories first… bottles second. March 7 is coming fast, and this episode sets the mood.

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