Fellow Fordham Adjunct, Russell Fink, joins Atul Prashar to discuss the explosive world of sports media! From getting kicked off a Martin Scorsese film set to now authoring the book, The Media Spectacle, Russ has come a long way. Our convo ranges from Super Bowl ad prices soaring by ~20k% to Amazon’s massive sports rights investments, to the importance of live sports. After discussing a how-to
guide on how to best leverage fan engagement to maximize the swelling impact of Women's sports we share our list of must-watch documentaries.
WOTD: Barrell Dovetail provides the sips.
05:25 WOTD: Barrel DoveTail
07:46 Russell’s Book: “The Media Spectacle”
10:00 Taylor Swift: the Caitlin Clark of the NFL
11:30 Super Bowl: $700M+ from Advertisements
15:05 Media Rights, NBA vs NFL
18:15 MLB: Need to Create Stars for The Fans
21:14 Cricket: By The Numbers
24:30 Leagues: Carriage Fees, Affiliate Networks, Retransmission Fees
32:13 Regional Sports Networks
36:18 Amazon: This Is Why They Want Sports
39:18 The Importance of Live Sports
41:30 Women Sports Are Coming!
49:17 Fan Engagement: Star Driven
52:05 Chicago Bears “Super Bowl Shuffle”
53:08 SYSK: Live Sports Documentaries
60:00 The Whiskey Story: Barrell Dovetail
Get Russel Fink's book here: https://tinyurl.com/WHRussFink
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