In this podcast episode, Reid whisks together a rich discussion about the essential ingredients of unforgettable industry events with experts Bryan Falchuk, President and CEO of PLRB; Chip Bacciocco, CEO of TrustedChoice.com (now a part of the Momentum family); Christen Kelley, podcast co-host and VP of Marketing at Ivans; and Jim Hackbarth, a retired industry expert and former CEO of Assurex Global. 

From throwback stories about early industry events to bold strategies that push events beyond the cookie-cutter conference formula, this conversation focuses on reimagining how we meet, interact, and grow together.

Episode Highlights 

• Reminiscing on first industry events (3:02) 
• Favorite events (9:32) 
• Fun conferences & keeping to a theme (13:31)
• Bigger events becoming pay-to-play (17:39) 
• Why CIAB is great even though it’s a grind (23:16) 
• Honesty is the best policy (32:39) 
• How panels should work (34:00) 
• Bryan’s soapbox on sales pitches (45:22) 
• If you created an event, what would it look like? (52:33)