Rhys Furner is Head of Partnership in APAC for Shopify Plus. Rhys is passionate about technology as a tool for entrepreneurship. Listen in as we chat over a single malt whisky, Edradour, about the "new enterprise" retailers that have emerged over the past 5 years, the importance of the CMO (Chief Marketing Officer) in making sure the brand/retailer DNA shines through and the ever evolving relationship between technology and business strategy.