Irish Whiskey is the fastest growing segment of the worldwide whisky market, and Midleton Distillery is the largest in Ireland. Even running 24/7 isn't enough to meet global demand for Jameson, Redbreast, Powers, Paddy, and the other whiskies distilled at Midleton. Irish Distillers Pernod Ricard is investing $265 million to expand Midleton, and dedicated the distillery's new stillhouse with a housewarming party on September 4, 2013.