“Anybody who's utilizing our data in the right way and turning it into button line revenue. Great. Let's talk about it. And shout from the rooftops.”

Today we learn about an early stage partnership between a top full service digital agency (Site-Seeker), and their new, but already fully integrated partner Lead Forensics. What we found decided to focus on today was the premise of their partnership - Site-Seeker will be white labeling Lead Forensics to build new services for their customers. Thomas Armitage from Site-Seeker, and Michael Graham from Lead Forensics join us in this discussion to help us understand the ins and outs of white label partnerships enablement.

Sections:

[00:05:26] Intros to the white label partners

[00:07:05] Partner nomenclature

[00:10:03] How the agency strategizes around the partnerships

[00:13:23] Qualifying the agency partner

[00:15:02] What Site-Seeker gains from the partnership

[00:17:15] SaaS partnership OKRs

[00:19:55] What Lead Forensics does for does for partners

[00:27:10] What white label partnership success looks like

[00:31:31] Co-marketing with white label partners

[00:36:27] What reciprocity means for Site-Seeker

[00:41:12] Maintaining brand guidelines

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.