If you have created a successful training course, think about whose Members might benefit from your course too. This will create a win/win for both parties and is known as 'white labelling" where you re-create your course inside someone else's Membership area. You will usually get paid on a "per user" basis or you can even negotiate a "buy out" free for a certain period of time. Or consider a mix of the two!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

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Resistance

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What Does Success Mean To You

What To Do With Your Goals

Beating Resistance - Tip 1

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What You Focus On Increases

Leveraging Intellectual Property

Getting Out of Your Own Way: Louise Fletcher

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Well, it's been a fun old week this week. I've been simultaneously really busy and simultaneously lying about a lot on the beach. It's been very hot, so you try to get your computer close by too and get down the beach every afternoon. And Saturday and Sunday, I spent nearly all day down there, marvellous!

So what have I been up to this week?

Well, I have been setting up a T-shirt company when I've always wanted a product-driven company as well, and I finally had a bit of a brainwave about how I could lightly monetize something I do for passion which is run the Stoupa Life Group on Facebook.

Now, there's lots and lots and lots of people joining this all the time and I've been sort of trying to find a way to make a little bit of cash out just to cover the cost, really. But I didn't really want to make it too commercial so we had the idea on the beach on Sunday to set up a T-shirt company with just a Stoupa Life logo. So that's what I've been doing today and it's going live soon on StoupaLifeShop.com.

So I'd have to get my daughter Phoebe out to model some of the T-shirts soon, although they do have a fantastic way of using their in-house models to get you started. So if there's anything you're thinking of monetizing, anything you've got passion around, any group you run that's got lots and lots and lots of people and you can't think what those people might like to buy, sometimes, it's just a matter of starting a T-shirt company where the logos are on the T-shirt because people want to be part of a tribe.

So we'll see how that goes when I launch it on Saturday because of course, I limit commercial ads in the group to Small Business Saturdays. That includes me too. So yeah, I'll tell you about the rest of the week as we go through the episode today.

This week, I'd like to talk about how to white label your products because what I found is that there are specific groups of people who respond very, very well to the whole Be Everywhere Online concept. The first group was Amazon store holders and I found that out by being invited to speak to some Amazon store holders in Australia a couple of years ago and about 25% of the room signed up to my Be Everywhere Online Programme then.

And this year, I went again to speak to even more of them, a bigger crowd, and 30% of the room signed up to join my Be Everywhere Online Tuition then. And when I was in Vegas, Las Vegas for the Mastermind. I'd presented three times on the Be Everywhere Online concept. And afterwards, someone came up to me and said they had a whole tribe of therapists, hypnotherapists who were very, very good at what they did but who weren't so good at marketing themselves and this person had heard on the grapevine, because he wasn't at any of my tables, that the Be Everywhere Online concept might be good for his audience, his community.

So we're just working our way through talking about the potential for that, how we would do it, how I would be willing to let my intellectual property be used, and how I could set that up within his world garden, as he called it, which means his membership area rather than mine,...