In this very personal episode, multicultural marketing pioneer and thought leader, Rochelle Newman-Carrasco, discusses her growing commitment to confront whiteness and privilege, at an industry and at an individual level, starting with herself. From growing up Jewish on New York City's Lower East Side; to her agency beginnings in 1980 as the first employee of a pioneering Hispanic ad agency; to the present, Rochelle combines candor and comedy into this unforgettable conversation.