In this episode of Hygiene Elevated Conversations and Innovations, host Amanda interviews Rachel Hicks, also known as Mentor Rach on Instagram, about the intricacies of teeth whitening. Rachel shares her journey from being a dental assistant in Canada to opening her own teeth whitening studio. She explains the business models of B2C and B2B, the differences between hydrogen and carbamide peroxide, and the importance of using a light source for effective whitening. Rachel also discusses market trends, economic factors, and the emotional triggers that drive consumers towards teeth whitening. She provides practical advice for dental professionals considering launching their own whitening businesses, emphasizing the importance of budgeting and marketing. The episode is a deep dive into the science, business, and emotional aspects of teeth whitening in the dental industry.