Whiteoaks PRodcast

Whiteoaks PRodcast

By WhiteoaksBusinessMarketing
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Whiteoaks PRodcast episodes

  • A chat with Mike Moore, Deputy Editor of TechRadar Pro

    In this episode, Vicki Curtis, Head of Media at Whiteoaks, talks to Mike Moore, Deputy Editor of TechRadar Pro. They take a look at the media landscape, from the impact of social media on both pitching and the media, the pandemic, and the future of journalism, to the synergies between the two disciplines, PR and journalism. 

    18 min
  • There’s a queue at the fax machine – 25 years of PR, content and tech

    All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and recruitment. In this episode, Susan Richter chats with Senior Content Writer and Whiteoaks stalwart, Richard Peters. Richard discusses his 25 years at the company, from what it was like in PR pre-internet and the dreaded fax machine to the modern high tech world writing about cutting edge technology.

    17 min
  • How not to be afraid of a rebrand

    All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and recruitment. Creative Director, Mark Wilson chats to Susan Richter about why companies shouldn't be afraid of a rebrand.

    7 min
  • The importance of the employer brand

    All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and recruitment. In this episode, Susan Richter talks to Whiteoaks HR Manager Tara Williams about growing the employer brand, the role of employee advocacy and how brands can attract the best talent.  

    6 min
  • 5 Steps to ROI

    All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and growing your career. In this episode, CEO James Kelliher talks to Bekki Bushnell about how to get the best ROI for your PR investment.  

    10 min

About Whiteoaks PRodcast

From the publisher's feed

The Whiteoaks PRodcast is an in-depth look into, you guessed it, PR — developed by the UK’s leading B2B tech PR agency, Whiteoaks International. Delivered by a variety of hosts, each episode looks at…