The Marketing Factor, by Cobble Hill

Whitney Bansin on How The Wild Collective is Revolutionizing the Sports Apparel Industry


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At 19, while most of her UNLV classmates were figuring out their next move, Whitney Bansin launched a styling company that would end up working on TV shows to movies. That evolved into running all the creative direction at Zappos, where she got an inside look at how fashion and commerce intersect.

Instead of heading to fashion school like she originally planned, Whitney kept building businesses. Her background in dance and years of celebrity styling gave her a fresh perspective on what was missing in the sports world. Now as CEO of The Wild Collective, she's creating the kind of premium sports apparel she always wanted to see.
In this episode, Whitney shares her approach to building brands, leading teams, and spotting opportunities that others miss. It's a conversation about seeing possibilities in unexpected places and having the confidence to pursue them.

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The Marketing Factor, by Cobble HillBy Marketing Factor