WCM’s Park Update catches up with Whitney Scott, co-founder of Walden Insights, about the journey she has traveled to create her new business focused on collecting data on all facets of the outdoor hospitality industry.

She explores how data from a variety of different travel segments is key to helping business owners better operate their businesses. Scott also highlights some of the key trends she is keeping and eye on and explores issues the industry is facing.

To learn more about Walden Insights, go to https://waldeninsight.com/.

The show is hosted by Ben Quiggle, editor of Woodall’s Campground Magazine, and Mike Gast, president of the `Imi Ola Group.