What is culture? Culture can mean a lot of different things, and in this episode we zero in on our working definitions, along with the brands, consumer behaviors, and trends that we can expect to see more of in 2025

Show notes:

• How to build brand energy by Grace Gordon
• Marcijuš AI Studio
• Deluxe: How Luxury Lost Its Luster by Dana Thomas
• Watch us on YouTube

Follow Ana here:

• Newsletter "The Sociology of Business"
• New book "Hitmakers: How Brands Influence Culture"

Follow Rei here:

• Rei's LinkedIn
• Newsletter "The Intersection"
• Rei's global innovation firm I&CO