In this podcast, Fridrik Larsens, CEO of Larsen Energy Branding--likely the first CEO in the world to get a Ph.D in energy branding—defines energy branding and explains why many companies are doing a bad job of establishing a clear, consistent and compelling brand.

Who Are The Ubers of Energy & How Do They Create Brands?

Two seasoned energy writers follow the energy efficiency market, which is poised for major growth in North America. They provide news and analysis, and explain how businesses can make money by reducing their electricity use. Sign up for the free newsletter, Energy Efficiency Markets, by visiting www.energyefficiencymarkets.com

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Who Are The Ubers of Energy & How Do They Create Brands?

Who Are The Ubers of Energy & How Do They Create Brands?