https://www.youtube.com/watch?v=57DQ0ubKB78&feature=youtu.be

Old Time Radio and thoughts on figuring out who your trying to serve with your services.

Also as mentioned in video here's - Case and Natasha's Channel - https://youtube.com/channel/UCUO-Hg0dtEWIHv9Wyjc37VQ

Transcription

Who are you serving?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today, we're going to be talking a little bit about who are you serving, if you're a business, if you're a business owner, if you're someone that's looking to promote yourself, or your cause, it's all the same thing, really.

And a whole lot of it comes back to who you're trying to serve. Now, initially, you want to cover Why, why is always the first question, because why is a very personal question. And you got to ask yourself, why am I doing this?

Why do I want to go forward with this plan, whatever your plan is. And that's the best way to really quantify that is go get the book, start with why by Simon Sinek.

I don't have my copy right here. But start with why Simon, Simon Sinek awesome book, it's a quick read. And he kind of goes into why you want to start with why and why it's absolutely important that you start with why.

Now, beyond that, once you've determined kind of your reasoning, you got to look at who you're going to be serving, that's ideal ideal is to find out who you're serving and what they're after.

So I was speaking with some of my friends who run a YouTube channel, and they've been putting out really great YouTube videos. And so it's a case and Natasha, you can go and check them out, I'll I'll put a link below of their YouTube channel. They were talking about kind of where they're looking to take it and so forth.

We got along this subject of you know, who exactly is your ideal audience?

Who were you trying to help?

Who were you trying to entertain?

Who?

It's such a big question and it's one of these strange things. It's the reason why I have this giant book here. I'm going to compare this to it because I like really strange things.

One of the things I like is really strange, odd books that you can't find anywhere else. And that has to do with really particular subjects. This is an encyclopedia of old time radio, okay, look at how thick this sucker is, this thing is huge.

I could sit down with this darn encyclopedia and flip to any page and find something interesting. I just opened it up right here. There used to be a radio show. That was all on Tarzan. It was Tarzan on the radio, stories of Tarzan. And it's not just stories, these are acted out most of these dramatic radio shows from the 30s, 40s and 50s.

And from the whole English speaking world, and it's a fabulous old time radio, which I am, this is this is a thing that nerds would get. But look at how specific This is, I mean, how many of you would possibly ever enjoy looking or thinking about something like this?

Probably not, it's probably really low.

If I were to try and sell that book, if I were to try and try to get people to buy that book, or buy anything around that book, anything around old time radio, I'd be talking to a really niche market to begin with, let alone someone that'd be willing to buy a whole encyclopedia on it.

So you're talking about a very specific tiny little market. That's okay.