Sign up to save your podcasts
Or
Share Who are you talking to?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Who are you talking to?
Understanding your audience is the most important stage in developing PR strategy.
It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research?
Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data.
In this episode we discuss:
The difference between researching B2B and B2C audiences
What we can learn from advertising audience segmentation
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner
Special Guest: Alex Judd .
View all episodes
By Stella Bayles
5
33 ratings
Understanding your audience is the most important stage in developing PR strategy.
It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research?
Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data.
In this episode we discuss:
The difference between researching B2B and B2C audiences
What we can learn from advertising audience segmentation
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner
Special Guest: Alex Judd .
More shows like PR Resolution podcast
View all
PRmoment Podcast
2 Listeners
Parenting Hell with Rob Beckett and Josh Widdicombe
982 Listeners
The News Agents
1,031 Listeners
The Rest Is Entertainment
914 Listeners