Who are you writing for?

When you’re starting, every piece of content you write is a test - trying to learn what resonates with the potential audience.

So you write. About what interests you. About what you’re learning. About what you believe will add value.

But after you’ve written 10-15 articles, you have a choice.

You can continue to write what you want - ignoring the reach and engagement data.

Or, you can adjust.

You can continue writing what interests you. Or you can look at the data and write more around the topics that “over performed” (had higher reach or more engagement).

If you’re writing for yourself, then keep writing about what interests you. There’s absolutely nothing wrong with this

But don’t expect to build an audience doing so.

You build an audience by showing empathy, meeting them where they’re at, and helping them with what they’re interested in.

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