You must clearly identify who are your customers ...

your niche ... your micro-niche ...

You must understand this secret: You must discover your "sweet spot" what you do best and what specific clientele God has created for you to cater for. Discover your "peak" your main strength. Thereafter, you will clearly understand to whom you have been called. People will not be drawn to the generalist and not to a photocopy. Be original and specific!