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In today's busy marketplace, it can be hard to make sure you stand out from the crowd. This week, I cover how to determine your ideal customer and your demographic. I cover the difference in determining whether you are a B2B versus B2C, and help you with a list of insightful questions and tactics, such as peering into competitor strategies and tuning into the social media grapevine, to mine the golden nuggets of customer data.

Imagine having the blueprint to your customer's mind, knowing exactly what makes them tick—this episode doesn't just imagine it, it shows you how to do it. By creating an ideal customer avatar, you'll be able to whisper directly into the ears of those who can't wait to become your customers. This is just the beginning; next week, I'll be back with the basics of marketing techniques that dovetail perfectly with your newfound customer insights. So, buckle up, and join me on the next leg of our journey to turn your business aspirations into an empire.

Thanks for listening! I'm glad you're here.

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See ya next week!
Erin