Who determines how much society and/or patients should pay for a medicine? And how are those determinations made? Dr. Alberto Grignolo, Deputy Editor for DIA’s Global Forum, discusses these and related questions with Professor Sarah Garner, Associate Director, Science Policy & Research, for the UK's National Institute for Health and Care Excellence(NICE), and a pharmacist with special expertise in the interface between Health Technology Assessment (HTA) and regulation. Professor Garner will participate in a panel discussion on Value-Based Health Care Decision Making: The Quest for Smarter Spending at ourDIA 2016 Annual Meetingin Philadelphia.