There’s this secret to business success. Only it’s not really a secret.

It’s actually more like great advice that nobody really actually does, because they don’t see the value in it.

It’s like when you borrow your Dad’s truck and it’s slick out and he warns you that it’s really slick and that you will have to go really, really slow and drive differently than you normally do and you shrug it off and say “I know, I know” but then less than five minutes later you’ve run the truck into a dumpster and you can’t quite figure out how it happened.

You know the feeling...Wait. You’ve never done that?

Oh… me neither!

Anyhow it’s this thing that most people know they’re supposed to do and they give it lip service but never really do it and then wonder why it’s so hard to figure out what you should be doing to grow your business.

What is this big “non-secret” that is the business equivalent of exercising and eating right to keep from being fat?

It’s called your “target market”... also called your niche, ideal audience, avatar, target customer, and your “wheezy” (ok, I made up that last one!)