Whether you are rebranding, branding for the first time, or starting any marketing project defining clearly your audience is key. In this podcast, I explore archetypes or culture categories that indiviuals relate too. There are 12 different groups that I use when defining audience characteristics and what will resonate with that audience. In this podcast, I explore and explain the 6 of those groups with the remainder of the groups discussed in my next podcast. Enjoy!