In this episode, Samira and Denayja discuss Amalia's insights report - a white paper featuring audience engagement insights that surveyed over 200 people across key subcultures. It answers the questions brands have about the emotional drivers that fuel consumer decision-making and how to engage with these key audiences. We also discuss the most overlooked consumer category that brands are missing out on. Show notes available on our Substack: https://itmeanstowork.substack.com/