<p><b>VP of Data Strategy and FUEL Operations at CARS Chris Marshall discusses audience planning vs. media planning, common pitfalls with audience targeting, and first party vs. third party data.</b></p>

VP of Data Strategy and FUEL Operations at CARS Chris Marshall discusses audience planning vs. media planning, common pitfalls with audience targeting, and first party vs. third party data.

"Who do you want to reach?"

Unscheduled Maintenance is a production of Cars.com that highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Whether you’ve been in the business 50 days or 50 years, it never hurts to stop in for some Unscheduled Maintenance.

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"Who do you want to reach?"

"Who do you want to reach?"