So many newbies (and even advanced entrepreneurs) are willing to sell their services and products to anybody which is a HUGE MISTAKE!

Before you start a company, ask yourself first: "Who do I want to serve?"

Keep in mind that these are the people you are going to work with for the rest of your life so choose very carefully.

Identify who your dream customers are, find out where they congregate and ask them what they want so you can create it for them.